Focus on
what makes
you great.

Fractional finance and operations for start-ups and small businesses.

Let's talk
What we do

01

Revenue & Growth

Understand what drives your growth, focus on the right opportunities, and execute on your plan.

02

People & Process

Operations is the marriage of people and process. Build the reliable, clear processes and expectations that let your team thrive.

03

Financial Visibility

Cash flow and performance reporting that tells you what's happening and enable you plan for the future.

04

Growth Capital

Raise the equity or debt you need to fund your operations or invest in growth.

05

Thought Partnership

A partner who has built, scaled, and exited. Someone to think with when the decisions are hard and the stakes are real.

06

Human-Centered AI

AI tools can be a force multiplier or an unforced error. We help put the useful tools in the right people's hands.

Cromulent means fit for purpose. We deliver solutions that are as simple or sophisticated as your needs.

Cromulent Solutions is the home base of Seth Zimring and a small band of collaborators. Seth spent 15 years founding and growing companies doing good in the world, including Bright Path Therapists, an 80 person occupational and physical therapy group providing services to school districts in the Bay Area. After selling Bright Path, Seth started helping friends and colleagues with their businesses which lead to the launch of Cromulent Solutions. Seth holds an MBA from UC Berkeley's Haas School of Business.

Cromulent Solutions is based in the woods of Fairfax, CA.

If you are creating something amazing, making a difference in people's lives, and leaving the planet a better place — let's talk.